Kadokawa and Aniplex Form Animec to Expand Anime Films Globally
Kadokawa and Sony-owned Aniplex have partnered to launch Animec, a new joint venture aimed at expanding anime film distribution and production worldwide.
Collabs & Brand Crossovers
This section features news and reporting on partnerships involving video games, anime franchises, commercial brands, and online creators. Coverage includes special in-game content and skin releases, cross-industry promotional campaigns, and collaborative projects between development studios and ente
67 articles
Ditto Takes Over Tokyo Metro as Nintendo Promotes Pokopia on Hanzomon Line
Nintendo launched a special campaign transforming Tokyo Metro Hanzomon Line trains into Ditto-themed rides to celebrate the launch of Pokopia.
Kamen Rider Style: KATE TOKYO Names Hiroshi Fujioka's Daughter Amane Tensho as New Brand Presenter
Cosmetics brand KATE TOKYO has chosen Amane Tensho, daughter of original Kamen Rider star Hiroshi Fujioka, as the face of its new transformation-themed campaign.
Forza Horizon 6 Recruits Han from Tokyo Drift as Presenter with Exclusive Japan Travel Campaign
Forza Horizon 6 brings on actor Sung Kang, famous for his role as Han in Tokyo Drift, as its new presenter alongside a special promotional campaign.
T1 Partners with South Korean Navy to Strengthen Military with Gaming Knowledge
Esports club T1 has partnered with the Republic of Korea Navy to apply gaming data, fast decision-making, and strategic insights to military simulations and defense analysis.
Slap ‘em UP! Collaborates with Sai Nua Family Led by HEARTROCKER and Crew
Slap ‘em UP! launches a new collaboration with popular gaming group Sai Nua Family led by HEARTROCKER, introducing a chaotic new card mode.
Silent Hill f Parent Actors Appointed Tourism Ambassadors for Gero City
The actors playing the parents of the protagonist in Silent Hill f have been appointed official tourism ambassadors for Gero City, the game's setting.
Collab Cafes: The Marketing Strategy That Anime and Gaming Cannot Overlook
Collab cafes have surged in popularity across gaming and anime, evolving from maid cafes into an essential marketing strategy to engage fans and drive brand loyalty.
Arknights: Endfield Officially Launches Free-to-Play Today with Major Thailand Beverage Collaborations
Hypergryph has officially launched Arknights: Endfield as a free-to-play title, featuring exciting collaboration campaigns with three beverage brands in Thailand.
Netflix Partners with MAPPA for Exclusive Global Anime Streaming Rights
Netflix has announced a strategic partnership with animation studio MAPPA, securing exclusive worldwide streaming rights to future anime projects across 190 countries.
Bruno Mars Roblox Concert in Steal A Brainrot Map Draws 12.7 Million Players
Pop superstar Bruno Mars hosted a digital concert in the popular Roblox map Steal A Brainrot, attracting a massive audience of 12.7 million players.
Japanese Temple Josenji Teams Up with Adult Artist Takurou to Redesign Guanyin as a Gyaru
Japan's Josenji Temple partners with adult doujin artist Takurou to transform the Bodhisattva Guanyin into a stylish moe gyaru schoolgirl.