This section features news and reporting on partnerships involving video games, anime franchises, commercial brands, and online creators. Coverage includes special in-game content and skin releases, cross-industry promotional campaigns, and collaborative projects between development studios and ente
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SEGA unveils STRANGER THAN HEAVEN, an epic 50-year story exploring the early 20th-century music industry and the origins of Yakuza's Tojo Clan, featuring Ado and Snoop Dogg.
The Pokémon Company has partnered with Central Pattana to open Pokémon Center Bangkok at centralwOrld, set to become the largest branch outside Japan.
Wuthering Waves brings Elden Ring legend Let Me Solo Her on board to showcase new character Hiyuki by defeating tough Tactical Hologram bosses without taking damage.
Epic Games is offering refunds for D4vd cosmetic items in Fortnite after the singer was arrested and charged in the murder of a 14-year-old girl.
Honkai: Star Rail collaborates with virtual diva Hatsune Miku to release a remixed version of Side Quest King for the game's 3rd-anniversary celebration.
Taco Bell expands its Aimlab gaming challenge online, inviting fans to compete against streamer Gssspotted by ordering via GrabFood to win gift vouchers.
miHoYo celebrates Honkai: Star Rail's anniversary with a special music video collab featuring Hatsune Miku and Silver Wolf LV.999 in 'HoYoHoYo ni shite ageru'.
Arknights: Endfield unveils official 1/64 scale miniature factory models in China, letting players build their in-game industrial setups in real life.
Hello Kitty creator Sanrio has launched its own gaming brand, Sanrio Games, and announced its debut title, Sanrio Party Land, slated for release this autumn.
HoYoverse surprised fans by revealing a stylish concept trailer for Honkai: Star Rail produced by anime studio MAPPA, focusing on the Stellaron Hunters.
Wild Rift has teamed up with Porsche to feature the Porsche 911 GT3 and release an exclusive Neon Driver skin for champion Kai'Sa.
One Piece's beloved doctor Tony Tony Chopper has been named an official supporter of Doctors Without Borders, bridging anime and global humanitarian aid.